What Made The Blair Witch Project Work (Hint: It Wasn’t the Marketing)

Original Source via Wicked Horror

I will remember the marketing campaign for The Blair Witch Project as long as I live. As a kid at the dawn of the Internet age, I had never seen anything like it. This movie went out of its way to make you think that it had really happened and I totally bought into it. I was ten. I had no reason not to. My friends and I would try [...]