Faux Fur Or Real? How British High Street Shops Have Been 'Misleading' Customers

Faux fur is one of the biggest trends this winter, but what if the fashion you're buying is actually real fur...

A new investigation by the Humane Society International/UK (HSI/UK) and the BBC's 'Fake Britain' has exposed a number of retailers on the British high street who they claim are misleading shoppers by selling items containing real animal fur that have either been mis-labelled as fake or not labelled at all.

Stores such as House of Fraser and TK Maxx are among some of the shops named as failing to provide clear information on their labels about whether the fur is real of fake.



In response to their findings, HSI UK has launched a new campaign - 'Make It Fake' - calling for more robust labelling laws that enable ethical consumers to buy faux fur with confidence.

Claire Bass, executive director of HSI UK, said: "More than 100 million rabbits, foxes, raccoon dogs and other animals endure appalling lives and suffer terrible deaths just to make cheap trim for coats, hats and gloves that end up on the UK high street.

"Polls confirm that the vast majority of people want nothing to do with this sickening trade, yet our research shows that real fur is being widely sold in markets and stores.

"One logical explanation is that unsuspecting consumers are being duped into buying real fur assuming that it’s fake.”

HuffPost UK Style has contacted House of Fraser and TK Maxx for comment.

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